Email marketing is one of the most affordable and effective ways to promote your new Greeting Card website to all of your audiences. Many organizations have multiple avenues beyond their own membership to promote their fundraising greeting card website.

Audiences:

• Organization Members & Supporters
• Boards of Directors
  (Several members of your Board may be business owners or managers. Encourage them to offer your website to their employees, families and customers.)
• Corporate Sponsors and their employees and families
• Volunteers and the their employees and families
• Parents
• Relatives
• Friends
• Donors
• Alumni

• Newsletters - Electronic & paper (Sponsors and their employees and families)
• Point of Sale Materials (Sponsors and their employees and families)
• Door to Door
• Tell a Friend - Email and regular word of mouth
• Booth/table at Church, Schools, Athletic events etc.
• Publicity - Newspaper, radio, TV, newsletters etc.
• Engage the membership at large with not only buying but assisting in selling
• Flier to parents, employees, members.
• Teacher materials for their lesson plans
• Billboards
• Posters placed around the school, church or office break rooms
• School, church or company websites or intranet sites
• Homework hotline
• PTO/PTA meetings with samples at a table/booth
• PA announcements/pulpit announcements

Fun ideas with no cash value
The boss/principle etc. gets a cream pie in the face/water tank dunk/sleeps on the roof etc. if the goal is met. Activity of their choice if the goal is met such as the afternoon off or sports instead of class or similar type of reward.

Incentive Prizes
Merchandise rewards for those who have met their goals. Multiple entries for those who exceed their individual goals.

Top Seller Prize
Make it age appropriate and something that is valued by that group. Must be affordable for the group.

Team Prizes
Can be an outing such as a pizza party or movie tickets or fun park tickets. Anything that truly motivates the group to sell.

Individual Prizes
If the individual reaches their goal, they get either cash or a gift certificate to certain stores. It can be set-up that the more they sell the more they make.

Get Sponsors for Free Prizes
Solicit local restaurants, movie theaters, video stores, music stores and others for free prizes. What is in it for them is a special mention in the promotional materials to parents or members.

• Printed samples
  • Kit contains various sizes and occasions, but always contains Christmas, invitations and birthday cards. Kits will be personalized to each group and cost $4.00 per kit. You may use any of our electronic files for free and purchase your own printing of sales materials. However, if you use samples of the cards themselves, we will provide them to you at cost + shipping and handling.
• Business card sized handout with your specific group URL
• Fundraising Tips (Ranges from corporate sales to student sales.)
• Sign-up sheet (requires a valid email address and telephone # to meet their pledge)
• Email template
• Banner ad templates
• Printed ad templates in various sizes
• Text messages for cell phones/some type of game?
• Corporate customer care sell sheet/talking points
• Brochure introducing the Fundraising concept (W+A to Orgs) (Orgs to B of D)
• Tracking sheet for goals (thermometer) Can that be done online? Automatically adds up.

Businesses can use greeting cards, invitations and thank you notes in a variety of ways. Many companies have “branding” with graphic standards, use of logo, company colors etc. Astonishingcards has a mechanism for placing company specific materials on a Private Label website for that company’s exclusive use. Users may even upload their own photo onto the cards. Your organization can enhance their fundraising efforts by local businesses using your private label website.

• Sales people send Thank You notes for appointments or making a sale
• Referral program cards
• Trade show announcements
• Sale invitations
• Party invitations
• Moving announcements
• Promotion announcements
• Christmas/Holiday cards
• Christmas/Holiday party invitations
• Golf outing invitations
• New product announcements to VIP customers
• Employee relations
  • Birthday cards
  • Anniversary cards
  • Congratulations
  • Employee recognition
  • Christmas/Holiday cards